26. Baulerine Valerie. Gatorade’s ‘Mission’: Sell More Drinks // Wall Street Journal. – 2010. – September 13. – URL: http://online.wsj.com/article/SB10001424052748703466704575489673244784924.html.
27. Ibid.
28. Tunes Ad. BP British Petroleum ‘Say Hey’ TV Commercial Music / URL: http://adtunes.com/forums/showthread.php?t=87309.
29. Телевизионная реклама Porsche 911. – URL: http://www.youtube.com/watch?v=7sWPHKU1XZU.
30. Reiter Chris. BMW Sleds, Mercedes for Kids Battle $13,000 Audi on Santa List // Bloomberg News. – 2010. – November 20. – URL: http://www.bloomberg.com/news/2010-11-23/bmw-sleds-mercedes-for-kids-battle-13-000-audi-toy-on-luxury-santa-list.html.
31. Linn Allison. Starbucks Rethinks Stance on Young Customers // msnbc.com. – 2007. – September 10. – URL: http://www.msnbc.msn.com/id/20608492/ns/business-consumer_news.
32. Шелл Эллен Руппел. Голодный ген. – М.: Амфора, 2004.
33. Moore Elizabeth S., Wilkie William L., Jutz Richard J. Passing the Torch: Intergenerational Influences as a Source of Brand Equity // Journal of Marketing 66. – 2002. – April 17–31. – URL: http://warrington.ufl.edu/mkt/docs/lutz/PassingtheTorch.pdf.
34. Mittal Banwari, Royne Marla B. Consuming as a Family: Modes of Intergenerational Influence on Young Adults // Journal of Consumer Behaviour 9. – July/August 2010. – № 4. P. 239–257.
35. Temkin Bruce. Apple’s Newest Strategy: Influential Bundling / Consumer Experience Matters. – 2008. – August 25. – URL:http://experiencematters.wordpress.com/2008/08/25/apples-strategy-influential-bundling.
Глава 2. Лучшие продавцы – паника и паранойя
1. Report: U.S. Hand Sanitizers Market to Exceed $402M by 2015 / Occupational Health and Safety. – 2010. – June 14. – URL: http://ohsonline.com/articles/2010/06/14/us-hand-sanitizers-market-will-grasp-millions.aspx.
2. Todd Susan. Hand Sanitizer Brings Big Profit for Johnson and Johnson // Star-Ledger. – 2010. – February 14. – URL: www.nj.com/business/index.ssf/2010/02/hand_sanitizer_brings_big_prof_.htm.
3. Alazraki Melly. Swine Flu Lifts Sales of Purell Sanitizer, Clorox Wipes, Other Consumer Products / Daily Finance. – 2009. – November 5; http://www.dailyfinance.com/story/company-news/swine-flu-boosts-sales-of-purrell-santizer-clorox-wipes-other/19222737/.
4. См. страницу Know the Facts на сайте компании Purell: URL: http://www.purell.com/page.jhtml?id=/purell/include/facts.inc.
5. Whitehead Jennifer. UK Brands Lag Behind US Counterparts in Response to Swine Flu // Brand Republic. – 2009. – April 30. – URL: http://www.brandrepublic.com/bulletin/brandrepublicnewsbulletin/article/902174/UK-brands-lag-behind-US-counterparts-response-swine-flu/?DCMP=EMC-DailyNewsBulletin.
6. См. URL: http://www.kleenex.com/FacialTissues.aspx.
7. Marketers Already Aiming at Swine Flu Ads // Radio Broadcast News. – 2009. – April 30. – URL: http: www.rbr.com/media-news/advertising/14311.html.
8. См. URL: http://www.restockit.com.
9. Starling Shane. Kellogg’s Settles Rice Krispies Immunity Claims Dispute // Nutra Ingredients USA. – 2010. – January 5. – http://www.nutraingredients-usa.com/Regulation/Kellogg-s-settles-Rice-Krispies-immunity-claims-dispute.
10. Пресс-релиз Kellogg Company от 3 ноября 2009 г.; URL: http://www.reuters.com/article/pressRelease/idUS199098+04-Nov-2009+PRN20091104.
11. См. URL: http://www.safeeggs.com.
12. Hougland Mandy. Forecast Calls for Sales / Retailing Today. – 2007. – October/ November. – URL: http://www.wxtrends.com/files/retailnews15.pdf.
13. Wal-Mart Praised for Hurricane Katrina Response Efforts // NewsMax. – 2005. – September 2. – URL: http://archive.newsmax.com/archives/ic/2005/9/6/164525.shtml.
14. Read Max. Americans: Afraid of Freemasons, Canada, Alex Rodriguez / Gawker. – 2010. – March 24. – URL: http://gawker.com/5500661/americans-afraid-of-freemasons-canada-alex-rodriguez.
15. Keim Brandon. That Nearly Scared Me to Death! Let’s Do It Again // Wired. – 2007. – October 31. – URL: http://www.wired.com/science/discoveries/news/2007/10/fear_neurology.
16. Dzierzak Lou. Factoring Fear: What Scares Us and Why / Scientific American. – 2008. – October 27. – URL: http://www.scientificamerican.com/article.cfm?id=factoring-fear-what-scares.
17. The Four-Letter Word in Advertising: Fear / Ai InSite. – 2010. – January 27. – URL: http://www.insite.artinstitutes.edu/the-fourletter-word-in-advertising-fear-20072.aspx.
18. Dzierzak Lou. Factoring Fear: What Scares Us and Why / Scientific American. – 2008. – October 27. – URL: http://www.scientificamerican.com/article.cfm?id=factoring-fear-what-scares.
19. Begley Sharon. The Roots of Fear // Newsweek. – 2007. – December 24.
20. Ibid.
21. Political Fear Mongering and Why It Works / Daily Kos. – 2010. – October 24. – URL: http://www.dailykos.com/story/2010/10/24/75819/005.
22. White Kim. Putting the Fear Back into Fear Appeals: The Extended Parallel Process Model / Communication Monographs 59 (December 1992): 329–349. – URL: https://www.msu.edu/~wittek/fearback.htm.
23. Реклама зубной щетки Aquafresh 1994 года; URL: http://www.youtube.com/watch?v=V42QI4r8fWU.
24. Fear Is Stronger Than Hope for Worriers Trying to Get Fit, Says Researchers / press release, University of Bath. – 2007. – November 27. – URL: http://www.bath.ac.uk/news/2007/11/27/gym-fear.html.
25. Copeland Libby. The Cure for Your Fugly Armpits // Slate. – 2011. – April 14. – URL: http://www.slate.com/id/2291205/.
26. Klara Robert. Caution: Fear Mongering May Be Hazardous to Your Brand // Brandweek. – 2009. – December 9. – URL: http://www.brandweek.com/bw/content_display/current-issue/e3i75b60f5d014806b03410001d22a9e74e.
27. Thomaselli Rich. Fear Factor Gets Brink’s Buzz – and a Sales Boost // AdAge. – 2009. – April 13. URL: http://adage.com/article?article_id=135944.
28. Saturday Night Live (сезон 35, эпизод 17); URL: http://www.hulu.com/watch/134720/saturday-night-live-broadview-security.
29. I Want More Time, Saddest Commercial Ever. – URL: http://www.youtube.com/watch?v=UvYb4BLIAQw.
30. Passyn Kirsten A., Sujan Mita. Self– Accountability Emotions and Fear Appeals: Motivating Behavior // Journal of Consumer Research. – 2006. – March.
31. Macrae Fiona. From Cheating Golfers to MPs on the Fiddle: Why Men Really Do Feel Less Guilt Than Women // Daily Mail. – 2010. – January 27.
32. Sells Peter, Gonzalez Sierra. The Language of Advertising / Unit 7: Words and Phrases Used in Advertising. – URL: http://www.stanford.edu/class/linguist34/.
33. Gagnon Marc-André, Lexchin Joel. The Cost of Pushing Pills: A New Estimate of Pharmaceutical Promotion Expenditures in the United States // PLoS Medicine. – 2008. – January 3.
34. Method Products, Cleaning and Growing! // EcoSherpa. – 2006. —October 17. – URL:www.ecosherpa.com/uncategorized/method-products-cleaning-and-growing/.
Глава 3. Не могу сказать «прощай»
1. Stone Brad. Breakfast Can Wait. The Day’s First Stop Is Online / New York Times. – 2009. – August 9.
2. Ibid.
3. DuBois Shelley. How Pepsi’s Crowd-Sourced Ads Beat the Super Bowl Beer Spots // Fortune. – 2011. – February 10.
4. Shopaholic Granny Stole More Than £ 150,000 from Her Employers to Fund an Addiction // London Evening Standard. – 2007. – May 6. – URL: http://www.thisislondon.co.uk/news/article-23399529-shopaholic-granny-stole-150000-to-feed-her-addiction.do.
5. Clark Amy S. Shopping Addiction: A Serious Problem // CBS Evening News. – 2006. – December 9. – URL: http://www.cbsnews.com/stories/2006/12/09/eveningnews/main2243936.shtml.
6. См. URL: http://www.merriam-webster.com/medical/addiction.
7. Pazarlis Pandelis, Katsigiannopoulos Konstantinos, Papazisis Georgios, Bolimou Stavroula, Garyfallos Georgios. Compulsive Buying: A Review / Annals of General Psychiatry 7 (2008) (Supp. 1): S273.
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